Three customers christened their "SBB own carriage
Since August, customers have submitted over 800 selfies to SBB as part of the "On the move at home" campaign. The prize is a "personal" carriage inscribed with the names of the winners.
Jeannine Pilloud, Head of SBB Passenger Traffic, personally congratulated the winners at Zurich station and joined them in christening the coaches. "Jérémie Saviaux", "Cornelia Rustige" and "Oliver Valdez" are the names of three SBB coaches of type EW IV, which will be used for long-distance services. The carriages will travel across Switzerland over the next two months. Jeannine Pilloud, Head of SBB Passenger Traffic, personally congratulated the three winners and symbolically christened the coaches. The ceremony took place at Zurich's new Löwenstrasse station.
//www.youtube.com/watch?v=cxXsbUkBw58
As part of the "at home on the road" campaign, for which Rod Kommunikation was responsible, over 800 people from all over Switzerland shared their photos with SBB. Since mid-August, SBB customers have been able to upload their selfies from the train or the station to Sbb.ch/on-the-go. The three photos with the most "likes" were selected. Some of the 800 pictures sent in were already published on electronic media during the campaign under the name of the respective sender, instead of the official SBB lettering.
Photos of the car christening can be found at Sbb.ch/photo.
