Outside the stable door

 
Food I KSB/SJ shows for Coop how animals can feel (almost) perfectly happy thanks to Naturafarm. 
Free-range farming for pigs and calves, suckler cow husbandry for Natura-Beef young animals, chickens in a free country: Coop launched the Naturafarm line just over a year ago. The products are ideal for anyone who enjoys fine meat or good eggs and wants to think about animal welfare at the same time. In order to give consumers an enlightening insight into an animal farm that, unlike Orwell, actually works, the creative team at Krieg Schlupp Bürge/ Springer & Jacoby immersed themselves in the world of animals when coming up with their ideas and asked themselves: what wishes can an animal that is allowed to spend the whole day outside really have?
The answer is impressively simple: the animals would perhaps like to return to their stable. In the dry, in the warmth, on the soft straw. Because the animal stables at Naturafarm are also "furnished" in a particularly animal-friendly way.
That's why we see the cow, the pig and the chicken standing outside in the subjects, looking in a little longingly at the barn window. Waiting until it is finally time to go back inside. After all, even animals that are at home outside don't always want to be outside.
The three humorous advertisements appear in the national Sunday and general press.   
Andreas Panzeri