Draftfcb warns against Powernewz

The Walliseller advertising agency Draftfcb, part of the Draftfcb/Lowe Group, developed the launch campaign for Powernewz, EWZ's online dialog magazine. Signs, which at first glance look like real warning signs, play with the message and draw attention to the new online dialog magazine. By means of monster boards, rectangles and floating ads on the Internet, but also wherever the warnings in everyday life cause people to look twice. The online campaign is supplemented by a sticker campaign in toilets and sticker cards in bars and restaurants in the city of Zurich. The dialog magazine offers interviews, reports, tips and entertainment for reading, listening and watching. It is published in March, July and November as a magazine and every 14 days with a new article, the Zwischenstrom. The first issue features a portrait of Bertrand Piccard, a video of Beat Schlatter and Anet Corti as energy consultants and a report on the city of Zurich's new broadband network.
Responsible at EWZ:
Jacqueline Verjee / Claudia Pfister. Responsible at Draftfcb: Nicolas Vontobel (CD), Roland Jäggi (AD), Boris Beuckmann (text), Christoph Bögli, Aline Litchenhaus (consulting), Pixelprinz (image editing).