Draftfcb/Lowe Zurich: Campaign created for Mini
Mini was featured at Open Air Cinemas at 22 locations this summer. Draftfcb/Lowe Zurich created a traditional campaign for the cinema partnership.
The individual Mini partners advertised invitations to the cinema, and all those who completed a test drive were given two free tickets. A summer competition also awaited visitors. Mini VIP customers were invited by direct mail in the form of a movie flap. According to the press release, the highlight of the campaign was an unusual guerrilla campaign. As soon as they were switched on, the mini spotlights took on the function of a projector and projected well-known film motifs. Interested parties can find all the information about the Mini Open Air Cinema event by clicking on the link.
Responsible at Mini: Carol Hochuli (Head of Mini), Samuel Engeli (Head of Communications). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti (Concept/Text), Stephanie Lang (Senior AD), Ranja Issa (Junior AD), Sandra Kopplin (Consulting).
