Draftfcb/Lowe: Stress with the new campaign for Mini
The Draftfcb/Lowe agency has launched a new campaign for Mini. The campaign promotes the current special-edition models, including the Mini by Stress.
Mini presents the latest special models, all of which are being launched in limited editions. One of the models is the black matt Mini by Stress, which was developed together with the Swiss rapper. All Mini by Stress models come with the rapper's signature. Draftfcb/Lowe realized the campaign. The shoot was realized with photographer Oliver Nanzig. The posters and a direct mailing will be in use from July 4, 2011.
Responsible at Mini: Eveline Bauert (Head of Communications). Responsible at Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Tizian Walti (text), Martin Gonzenbach (consultant), Oliver Nanzig (photographer).
