Draftfcb/Lowe Group: New subject realized for Theater Rigiblick
The Draftfcb/Lowe Group has developed a new campaign for the Rigiblick Theater that addresses gambling addiction.
The novel "The Gambler" by Fyodor Dostoyevsky is one of the classics of world literature. It deals with the addiction to gambling that the Russian writer experienced first-hand. The topic is still relevant today, which is why Zurich's Theater Rigiblick is staging the play 144 years after its publication.
The Draftfcb/Lowe Group playfully implemented the serious theme as an advertising motif. It shows a man chained up as a slave to his addiction, spinning the roulette wheel. He is completely at the mercy of gambling, without any will of his own and torn away from everyday life. The motif appears as an advertisement, a card and a poster and adorns the theater's program booklet.
Responsible at Theater Rigiblick: Daniel Rohr (Head), Brigitta Stahel (Deputy Head). Responsible at Draftfcb/Lowe Group: Daniel Comte (ECD), Fréderic Nogier (AD), Cinthia Stettler (graphics), Fluxif (image processing).
The Draftfcb/Lowe Group playfully implemented the serious theme as an advertising motif. It shows a man chained up as a slave to his addiction, spinning the roulette wheel. He is completely at the mercy of gambling, without any will of his own and torn away from everyday life. The motif appears as an advertisement, a card and a poster and adorns the theater's program booklet.
Responsible at Theater Rigiblick: Daniel Rohr (Head), Brigitta Stahel (Deputy Head). Responsible at Draftfcb/Lowe Group: Daniel Comte (ECD), Fréderic Nogier (AD), Cinthia Stettler (graphics), Fluxif (image processing).
