Draftfcb/Lowe Group: New motif for the self-help center
The Draftfcb/Lowe Group agency has designed a key visual for the Self-Help Center. It is currently being used as a poster design, a movie theater slide, and an advertisement, under the slogan: “Together, you can get your problem under control more effectively.”.
The Draftfcb/Lowe Group created the foundation for the entire communication presence back in the summer, from the new corporate identity to above-the-line communication. When creating the logo, the thematic focus was also on the platform and service function of the self-help group center. The Self-Help Center is the hub for self-help issues in Zurich. The center promotes mutual help among people with the same condition and provides infrastructure for group meetings. Further projects are planned for 2011.
Responsible at Selbsthilfecenter.ch: Jerry Dreifuss (Board of Trustees), Désirée Kellner (Deputy Managing Director). Responsible at Draft FCB/Lowe: Daniel Comte (Executive Creative Direction), Frederic Nogier, Céline Dillier (Art Direction), Roy Spring (Text), Oliver Nanzig (Photographer), Markus Graf (Bildwerk), Nadina Madeo (Consulting), Sarah Dovlo (Strategic Planner), Dani Tschanz (CD online), Futureconnection(Website).
