Draftfcb/Lowe Group: Happy Easter for BMW motorcycle fans
In addition to motorcycles, BMW Motorrad also offers rider gear for safe rides. With Easter and the upcoming motorcycle tours in mind, BMW Motorrad is once again putting safety front and center.
Draftfcb/Lowe Group staged this message in a spot suitable for Easter and brought it on-air for BMW Motorrad. The viral film was realized together with Plan B Film and New Zealand director Lawrence Blankenbyl.
Responsible at BMW Motorrad: Roland Kohler (Head of Marketing BMW Motorrad). Responsible at Draftfcb/Lowe Group: Daniel Comte (ECD), Tizian Walti (text/concept), Rolf Jeger, Nina Marti (consulting). Responsible at Plan B Film: HC Vogel (overall responsibility), Lawrence Blankenbyl (director), Aminta Iseppi (camera), Giona Bridler (lighting).
