Draftfcb/Lowe: Stepping on the gas for Mini
Lowe, an agency belonging to the Draftfcb/Lowe Group, has created a national poster campaign for Mini. The campaign has the brand's signature sense of humor.
The campaign aims to show what makes Mini so appealing: the Mini Clubman and "Minimalism", the brand philosophy that stands for maximum cornering fun and minimum fuel consumption. The posters in F12 and F200 formats can be seen throughout Switzerland.
Responsible at Mini: Patrick Cupelin (Head of Marketing), Eveline Bauert (Head of Marketing Communications). Responsible at Draftfcb/Lowe Group: Daniel Comte (ECD), Samuel Knaus (Text), Fréderic Nogier (AD), Rolf Jeger, Martin Gonzenbach, Jasmin Jost, José Gonzales (Consulting).
