Draftfcb/Lowe: Turning tin cans into movie stars
At 84 percent, Switzerland’s recycling rate is well above the international average. To ensure this remains the case, the Association for the Promotion of Recycling of Steel Cans—Ferro Recycling for short—is launching two new commercials to remind people of the importance of recycling steel. The commercials were produced by the Zurich-based advertising agency Draftfcb/Lowe.
In the leading roles, dented tin cans appear as movie stars. As in former Ferro-Spots they appear in front of a collection container, where they line up for recycling with high hopes. But the story always takes a surprising turn. For example, a can that would like to be reborn as a knight's armor in the Middle Ages reappears as a futuristic, blinking robot. And the can that desperately wants to become a member of a heavy metal band rings a Swiss cowbell after its transformation. The two commercials will be broadcast in German-speaking and French-speaking Switzerland.
Responsible at Ferro Recycling: Rudolf Müller. Responsible at Draftfcb/Lowe: Daniel Comte (CD), Frederic Nogier (AD), Roy Spring (Text), Christoph Bögli (Consulting), Melanie Auerbach (Agency Producer). Director/Animator: Andreas Pohl, Optix, Hamburg. Production Company: Stink, Berlin. Sound: Jingle Jungle.
