Draft FCB/Lowe Group: Spring has sprung for Mini
Draft FCB/Lowe Group developed an integrated cross-media campaign for Mini to promote the Mini Spring Hammer exhibition, featuring its own posters, online content, and radio spots.
The individual members of the Mini family are showcased in all media. For online, the agency has developed an expandable banner with frame scrubbing, in which the Mini monster truck film can be moved back and forth individually.
The show kicks off with a radio broadcast under the motto: "Lets get ready for Mini Spring Hammer". To the radio spot
Responsible at Mini: Eveline Bauert (Head of Communications). Responsible at Lowe: Daniel Comte (ECD), Daniel Tschanz (CD Online), Tizian Walti, Boris Beuckmann, Samuel Knaus (text), Frédéric Nogier (AD), Cinthia Stettler (graphics), Rolf Jeger, Martin Gonzenbach (consulting), JingleJungle (recording studio), A-Sign (programming).
