Draft FCB: Anniversary campaign launched for Nivea
Nivea is 100 years old and is celebrating this event with the biggest advertising campaign in the company's history. The anniversary campaign "100 years of skin care for life" was developed by an international creative team from the Draft FCB network.
Beiersdorf is reflecting on the core competence of the Nivea brand and placing skin care at the center. The motifs show a lot of skin and moments of closeness between people. Nivea wants to evoke values that have stood for the brand for generations: Trust, family, quality, reliability, tradition, honesty and care.
In Switzerland, Nivea is managed by the Draft FCB/Lowe Group - which is now responsible for all of the brand's categories. The aim of the local campaign is to strengthen emotional proximity to consumers. Nivea would like to thank all its loyal users for the trust they have placed in the brand. The campaign can now be seen in German and French-speaking Switzerland in a TV commercial, in print ads and in several below-the-line measures.
Responsible at Beiersdorf: Sibylle Welker, Monika Weiss, Lukas Schulthess. Responsible at Draft FCB/Lowe Group: Cornelia Harder, Marie-Theres Ott, Gabrielle Lommel, Kathrin Leder, Aline Litchenhaus, Deborah Buccarella. Creation: Boris Beuckman and Cinthia Stettler. OMD: Nathalie Herrmann, Monika Bartholet.
