DQ&A Group with strategic investment in Admazing
The Dutch DQ&A Group, an international provider of online advertising technology and services, is acquiring a majority stake in the Swiss online advertising broker Admazing, effective immediately. In return, Admazing will gain access to the DQ&A Group’s international network.
This step is part of a joint expansion strategy. The aim is to market various technologies developed by Admazing in recent years worldwide, according to an Admazing press release issued on Wednesday. The two founders Simon Morton and Philipp Hasenfratz will remain at the helm of Admazing. The operational Swiss business will therefore remain unchanged.
The majority stake in Admazing is part of a joint international investment and expansion strategy, according to the press release. In future, the advertising broker will provide the AdCockpit reporting tool and other online advertising technologies for the entire group of companies. The various products will be jointly marketed worldwide. The cooperation will lead to an increase in the number of technical staff. In addition, various new and further developments are planned. At the same time, admazing will gain access to global online advertising spaces and a wide range of online marketing channels, including high-end performance marketing.
