Double anniversary in the offing
Republica hat zwei Mailings der britischen Art verschickt.
The Bern-based Republica was able to accompany a double anniversary in terms of communication. For the 75th anniversary of the Jaguar name, the team around CD Chris Morgan and CEO Bala Trachsel created a mailing "befitting" this British car classic. Together with a fine tea caddy filled with the best "afternoon tea", 12,000 potential Jaguar customers received a booklet inviting them to take the time for a real British treat and a test drive in one of the new Jaguar models. The 28-page booklet takes readers on a journey through time from 1935 to the present day and tells the story and values of the British "big cat". The protagonist of the booklet is the new Jaguar XJ.
Republica beat two agencies in the summer to win the below-the-line budget from Jaguar Land Rover Switzerland. For this second brand, the aim was to celebrate "40 years of Range Rover". The first Range Rover rolled off the production line in 1970, establishing the class of luxury all-wheel drive vehicles. "Range Rover has been writing history and the future for 40 years," says Managing Director Stephan Vögeli. The mailing for 14,000 prospective customers also revolves around writing. At the center is a fine quill pen, which automatically rises up when the box is opened and presents itself to the recipient ready to hand. The customer is invited to "help write the future of Range Rover" by filling out the reply card and registering for a test drive. The enclosed anniversary booklet tells the brand's history and provides an overview of the latest models. pan
Republica beat two agencies in the summer to win the below-the-line budget from Jaguar Land Rover Switzerland. For this second brand, the aim was to celebrate "40 years of Range Rover". The first Range Rover rolled off the production line in 1970, establishing the class of luxury all-wheel drive vehicles. "Range Rover has been writing history and the future for 40 years," says Managing Director Stephan Vögeli. The mailing for 14,000 prospective customers also revolves around writing. At the center is a fine quill pen, which automatically rises up when the box is opened and presents itself to the recipient ready to hand. The customer is invited to "help write the future of Range Rover" by filling out the reply card and registering for a test drive. The enclosed anniversary booklet tells the brand's history and provides an overview of the latest models. pan
