Doodle launches campaign for safe way to school
The online scheduler Doodle launched a transnational campaign on Wednesday on the topic of «Safe routes to school for the little ones». The idea is for parents to get involved as traffic wardens.
The aim is to help first-graders in particular to get to school in the morning during the coming dark winter months. With a media campaign in Germany, Austria and Switzerland and accompanying social media measures, Doodle explains how it works - which official bodies should be contacted and ultimately how the duty roster can be easily organized among mothers and fathers with a Doodle survey. The first 50 groups of traffic helpers to send in a photo of their group will receive a Doodle starter set with a thermos flask, mugs and cozy fleece scarves for the cool morning shift. These entries will also be entered into a prize draw to win a high-quality compact camera - with a bit of luck, parents will be well equipped for future photos at school parties and class celebrations.
