Documentary by JvM board member Oliver Voss about viral stars

 Viral campaigns with stars such as Horst Schlämmer for VW, Matthias Reim for Sixt or Ron Hammer for Hornbach caused quite a stir. Now Oliver Voss, CEO of Jung von Matt and Head of Miami Ad School Europe, has met the creators of these campaigns. In a video documentary, they talk about how they created their heroes, what they learned from them and whether there are any recipes for good Internet campaigns. The video features Ludwig Berndl and Stefan Schulte (Schlämmer for VW/DDB), Wolf Heumann (Matthias Reim for Sixt/JvM) and Till Eckel (Ron Hammer for Hornbach/Heimat). As an extra, there is a conversation with the inventor of the famous Nike viral with Ronaldinho's multiple crossbar shot. Stefan Olander from Nike attracted a lot of attention with this and ensured that advertising agencies around the world discovered the new medium of the viral for their clients.
The talks were held in the summer of this year and have now been finalized.
(under "Online stars").