Swiss direct marketing account in the hands of Euro RSCG Dialog & Digital

 Before Christmas, the Jung von Matt/Limmat agency announced that its collaboration with Swiss would end at the end of March 2008. The airline is now looking for a new agency for classic advertising in a pitch. Independently of this, Euro RSCG Dialog & Digital will continue to work for Swiss. It is responsible for all direct marketing and below-the-line measures for Swiss. "Our dialog unit, Euro RSCG Dialog & Digital, has already been working for Swiss in the area of dialog for several months," says Euro RSCG CEO Frank Bodin in response to an inquiry from Werbewoche about a report in the Handelszeitung. The business newspaper writes that Euro RSCG has obtained part of the Swiss budget. "Euro RSCG Dialog & Digital is the airline's official agency for direct marketing and below-the-line", the agency boss explains. The fact that Jung von Matt/Limmat and Swiss are parting ways has "nothing whatsoever" to do with the budget win, as Bodin emphasizes: "Swiss employs various agencies for traditional advertising and dialogue marketing. It keeps these fields strictly separate," explains Bodin. "We are already very busy at work. Euro 08 in particular will bring many exciting projects."