DIRECT! 2026: When Data Alone Isn't Enough
On September 10, 2026, DIRECT! will bring together thinkers at the Kaufleuten in Zurich who are re-examining the relationship between data, decision-making, and brand communication.
The marketing industry talks a lot about data—but less about the decisions it makes based on that data. It is precisely this tension that lies at the heart of the DIRECT! 2026 Marketing-Conference, taking place on September 10 at Kaufleuten in Zurich. A day featuring keynote speeches, in-depth sessions, and a panel discussion that aims to go beyond the obvious.
Gerd Gigerenzer: Why More Data Doesn't Lead to Better Decisions
Prof. Dr. Gerd Gigerenzer is one of the 100 most influential thinkers in the world and has been studying how people make decisions under uncertainty for decades. At DIRECT! 2026, he will explain why more data does not automatically lead to better decisions—and which cognitive models actually help in complex situations.
Platform Logic, Automation, and Trust in the Advertising Market
Sascha Pallenberg—a tech blogger and former Head of Digital Transformation at Daimler—explains what platform logic and automation mean for visibility and trust in the advertising market. He is considered one of the most prominent voices in the German-speaking digital scene.
Dr. Hannah Leimert of the University of St. Gallen combines an academic perspective with practical experience: Before joining HSG, she worked at L’Oréal and Tchibo. At DIRECT! 2026 Marketing, she will discuss how brands can still make an impact today.
«Rethinking» – A Sneak Peek Ahead of the Book's Publication
Roman Tschäppeler and Mikael Krogerus, known for *50 Success Models* (translated into 25 languages), will give attendees at DIRECT! a sneak peek at their new book, *Umdenken*, which will be available in stores in October.
The event will conclude with a panel discussion featuring Doris Keller, Yvonne Samaritani, and Sabrina Wettstein. The focus will be on how collaboration really works when expectations meet reality—a topic that people prefer to keep quiet about internally, according to the announcement.
The first 25 ticket orders will receive a 30-franc discount. For more information on the full program—from keynotes and deep dives to panel discussions—visit https://www.post.ch/advertising.
