Digital cinema advertising is flourishing in Austria

Cinema The advertising marketer Cinecom Austria grew by a total of 6.9 percent in 2004.cinema The advertising marketer Cinecom Austria grew by a total of 6.9 percent in 2004. Following the introduction of digital cinema advertising last year, the number of customers and campaigns increased by more than 50 percent, according to a press release. In Switzerland, digital projection in cinemas will start on June 30, 2005. According to Matthias Luchsinger, Managing Director of Cinecom Switzerland, the trend since the opening of bookings at the beginning of May has been in the same direction as in Austria.