Digicomp with strategically new course offering Social Media
In addition to the Aiciti specialist series on social media, which has been running for over a year, Digicomp is now launching a new series of courses on the use of social media communication channels in small and large companies and organizations. Participants will gain all the information, tools, and knowledge they need to effectively utilize the social media tools presented in their day-to-day operations.
The half-day basic course "Introduction to Social Media and Enterprise 2.0" will be held in Zurich from October and in Bern from January 2012. This course serves as a basis and overview of social media tools and their use, according to a Digicomp press release. Participants will learn how social media influences corporate communication and how social media tools require a new form of collaboration.
From November, also in Zurich, and from January 2012 also in Bern, "Social Media: Corporate Communication and Marketing" is on the program. In this three-day course, participants learn everything about the use of Facebook, Xing, Twitter & Co. in companies and organizations and can develop a well-founded social media strategy. The in-depth course "Social Media and Enterprise 2.0" also lasts three days (from November in Zurich, from February 2012 in Bern). Here, the topics and tools are explained in greater depth, but future trends and developments are also anticipated. Participants can create the conditions in their company to use social media channels in internal and external corporate communications.
These courses, which are organized in collaboration with Blogwerk Blogwerk.com The focus is on practical orientation: speakers with experience from day-to-day work impart the necessary knowledge in the form of theoretical input and real-life case studies. Social media is also used as an e-learning tool in the course, allowing participants to gain their first personal experience with it in a short space of time. The free monthly Aiciti events in Zurich also focus on social media tools and related topics: The specialist presentations Group Buying (September 1), Social CRM (October 6), Social Media and Law (November 3) and Trends in the Social Web (December 1) are on the program.
