These ten people caused a stir on Werbewoche.ch in 2019

At Werbewoche.ch, we like to let the heads of the industry have their say. After the Campaigns, the Agency reports and the Jobchanges we reveal which interviews generated the most attention online in 2019. (For the sake of completeness: The Interview with Ruben Feurer at the end of the agency 7YK would actually have made it to number 2. However, as it is already listed in the agency reports, it has not been repeated here).

1. Dennis Lück: "My career was only made possible by awards"

In 2016, the agency FCB Zurich won the creative ranking thanks to the successes of its former Executive Creative Director Dennis Lück. As Chief Creative Officer, the man from Aargau by choice led his new agency Jung von Matt/Limmat to victory in the following two years. Lück and Kreativranking - a perfect match. The Advertising Week has in January with the defending champion for a chat. About awards, the award industry and the creative ranking. 

3 Nadine Borter: "The physical dissolution of the agency is now simply the final step - which is of course something to talk about"

Contexta leaves Berne and goes on a journey... that was really something to talk about. And still is. The interview with agency boss Nadine Borter attracted a lot of interest in the newsletter and generated the highest click rate of the year.

4 Martin Walthert: "We are not inherently more creative than others, at most more courageous and direct"

Martin Walthert has been head of marketing at Digitec Galaxus since the very beginning. He started out alone thirteen years ago and now leads six teams and over 60 employees. The marketeer does not work with agencies and only implements campaigns in-house. In an interview with the Advertising Week he explained why. And he aroused great interest among readers.

5 Raul Serrat: "Why should I believe someone who advertises everything that makes him money on Instagram?"

Raul Serrat is not only Executive Creative Director at Serviceplan Suisse, but also a good interview partner. If you ask him good questions. A case for our "13 questions". The long-standing series with a three-digit number of candidates will continue in 2020. With fresh candidates and (sometimes) fresh questions.

6 Aurel Stevens: "We are constantly trying to build credibility, honesty and authenticity"

While the media industry is struggling with structural change and cost-cutting measures, Digitec Galaxus is expanding its in-house editorial team. The fact that it writes what it wants does not go down well with all manufacturers and sellers - but it does with the readership. Chief Editor Aurel Stevens is behind the consistently independent approach. The Advertising Week met with him at the beginning of the year.

7. David Schärer: "There have always been requests, but nothing has been as good a fit as Farner"

A bang in the Swiss agency landscape: Farner took over Rod Kommunikation. Werbewoche.ch asked Rod founding partner David Schärer how this came about - and how his life's work, among other things, will now continue.

2nd Wirz AD Katrin von Niederhäusern and illustrator Janine Wiget land viral hit 

Although not a direct interview, the contribution was still very human: the two women went on vacation, made a video and conquered the world with it. Katrin von Niederhäusern, art director at Wirz, and Janine Wiget, freelance illustrator, recreated a sequence from the series "The Simpsons" at the original locations in New Orleans during their vacation, scene by scene. And they did it so well that in the end even the Simpsons makers got in touch via the comments. Today, the movie has over 2 million views. Perhaps the best side story of the year.

8 Martin Kessler: "No one wants a competitor to snatch up the majority of their GL"

Process repositioned itself in 2019 and is moving into the future together with the LSA agency SNK. Martin Kessler, Group Managing Partner of Process, answered questions from Werbewoche.ch. Shortly before the merger, it was announced that management members Markus Gut, Fabian Bertschinger and Martin Fawer would be leaving the agency. Leave in the direction of Farner. 

9. Roman Geiser: "Markus Gut and I share the same understanding of strong brands"

Farner Consulting expanded its branding division and took over the three management members Markus Gut, Fabian Bertschinger and Martin Fawer from Process. In an interview with Werbewoche.ch, CEO and majority shareholder Roman Geiser commented on the new unit and the additions to the team.

10 Alain Eicher: "People care about how difficult it was to create a message"

Alain Eicher became ECD of Wirz Communications in 2019. After moving from Jung von Matt/Limmat to Uetlibergstrasse, he hadn't even properly settled into his new workplace before he had to take part in the "13 questions". Nevertheless, Eicher answered the questions with aplomb and generated a lot of coverage.