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The WerbeWoche jury nominated six—all male!—advertisers for the Advertiser of the Year award
The jury of WerbeWoche nominated six - male! - Advertisers nominated for Advertiser of the YearFrank BodinSince
Last March, Frank Bodin (38) took over as Chairman and CEO of the Euro
RSCG Group Switzerland lives up to its name: Since then, the agency group shall
won 18 new clients and awards. His career began
Bodin, who studied music and worked until 1988 as a concert pianist and
composer was on the road, at Andy Steiner and GGK, Küsnacht, namely
as a copywriter/conceptual designer. From 1992 to 1996, the now two-time
father at Aebi Strebel, from June 1996 to February 2001 as CD and
Member of the GL at McCann-Erickson, Geneva. In the course of his career
Bodin was awarded at important national and international festivals.
honored with over 200 awards. For his characters in the
advertising landscape, the originality and quality of its work and for
the courage with which he transformed a traditional into a creative agency
converts, the jury puts him to the vote.
Claude CatskyBefore
Claude Catsky (40) entered advertising in 1984, he tried his hand without
Success as a painter and jazz musician. During the study of the
art history, he followed in the footsteps of the LNN as a cartoonist.
of his father Nico. His path from junior lyricist to CD led him through
renowned agencies - Aebi & Partner, GGK, Basel, WHS, Publicis,
Aebi/BBDO and McCann-Erickson. For five years, the
Family father as a "relatively free" CD and concept writer/copywriter for
numerous agencies. Catsky is a member of ADC Switzerland as well as
of several international juries, garnished more than 150 awards - including
a Silver Lion - and has written and co-produced close to 50 spots.
His portfolio ranges from Alcoholics Anonymous and Suva to the
Nico yearbook to the antenna campaign for Radiotele. The jury
nominates him because of his top performance for agencies and clients.
Markus GoodMarkus
Gut (36) got into advertising when he was 20. At that time, the
Phil.I student, who then graduated with a graphic arts diploma from the School of
Gestaltung, Zürich, (SfGZ), at Cash RSCG. Between 1990 and
In 1994, he climbed the steps from junior AD at Wirz Werbeberatung to AD
at GGK, Zurich, and then joined Publicis, where he was appointed
Managing Director Creation ascended. Well, with over 200 national and
international creative awards draped and member of the ADC Board,
is the creator of APG's "Angie Becker", the blue NZZ pencil and
of the UBS Mondrian look Member of the Swiss Graphic Designer and Member
of the examination board at the SfGZ. The lover of everything
Anglo-Saxon and single malt connoisseur was nominated among others,
because he "took over from Jean Etienne Aebi without compromising on quality
has managed".
Dominique von MattWith
Dominique von Matt (43) put the fear of God into many people.
The business administration graduate, who studied at the University of
Zurich with a thesis on brand policy, the agency
Honegger von Matt in 1993. Von Matt previously worked as a
Marketing Assistant at Dalhouse Conference Centre, Halifax (Canada),
Product Manager at Unilever, as Account Executive at DMB&B,
London, and as consulting group leader and GL member at Wirz high.
The "fraternization" with Jung von Matt in Hamburg was the consequent
consequence of the successful agency build-up. The new house includes
In addition to creation, the company now has a PR unit and an Internet unit with
a total of 57 employees. For his proactive spirit and for the
creative output, the jury put him forward as a candidate.
Daniel MatterDaniel
Matter's (47) track record is impressive: He is in the
ADC board member and her jury chairman, creative school board member.
BSW/ADC, has fetched over 100 awards at home and abroad and won the
BBE of his agency increased by over 40 percent within two years.
He started his career as a junior copywriter at Zintzmeyer & Lux,
then joined Gisler & Gisler as a copywriter, worked at Wirz,
became a freelance copywriter and head copywriter and GL member at Wirz. 1990
Matter founded the Frei Matter Galbucci agency, which in 1992 was dedicated to
international Leo Burnett Group. In 1999 he took over the
Majority of the newly named agency Matter & Partner. Its
Consistency in high style and level is credited to him by the jury as well
as the reputation his agency has gained.
Martin SpillmannIn
For the past eight years, Martin Spillmann (47) has been the CD for
Advico Young & Rubicam (AY&R), Zurich, numerous
awards - including the Golden Lion in Cannes in 2001. His
He began his career as a freelance graphic designer. In 1985 he joined the company as art director
at Y&R. There he created award-winning campaigns, such as for
Chromachron watches, Mazda cars and Publicitas. In 1989 he was drawn to
Y&R, New York, where he was appointed Vice President/Creative Director in 1990.
was promoted. Four years later, he returned to AY&R as a CD.
Under his leadership, many internationally award-winning
Campaigns for clients such as Hakle, Citterio, UBS (the Poems campaign),
Swissair and Kuoni. The jury justifies his nomination with his
Consistency and the lead position in the ADC, Effie and
AdvertisingWeek Creative Ranking.
The election is opened Who
created outstanding campaigns in the year that is drawing to a close, and
thus shaped Swiss advertising? Who has made a particularly strong commitment to
the advertising industry and gave it new impetus? Who has
through its bold creations and trend-setting concepts.
stood out? In other words: Who has what it takes to be "Advertiser of the Year
2002"?
To make the agony of choice a little easier for you, suggests
the advertising academy from former advertisers of the year the adjoining
six candidates. However, you can also select a person of your choice
nominate. As before, the subscribers have the final say.
Subscribers to WerbeWoche. The 25th "Advertiser of the Year" election is
thus opened. We will send you the election card these days with
separate mail. Do not forget to send them by
December 31 to be returned (date of postmark). The election ceremony
with the Egon award ceremony will take place on Thursday, January 17, 2002, at the
Palais X-tra in Zurich will take place. You will find the invitation card on page
15. but you can also register online at
www.werberdesjahres.ch
By the way: The invitation advertisement with the
Registration card for the election ceremony designed Markus Ruf, whose year of office
as Advertiser of the Year now expires. Samuel Helbling,
Editor-in-Chief
Last March, Frank Bodin (38) took over as Chairman and CEO of the Euro
RSCG Group Switzerland lives up to its name: Since then, the agency group shall
won 18 new clients and awards. His career began
Bodin, who studied music and worked until 1988 as a concert pianist and
composer was on the road, at Andy Steiner and GGK, Küsnacht, namely
as a copywriter/conceptual designer. From 1992 to 1996, the now two-time
father at Aebi Strebel, from June 1996 to February 2001 as CD and
Member of the GL at McCann-Erickson, Geneva. In the course of his career
Bodin was awarded at important national and international festivals.
honored with over 200 awards. For his characters in the
advertising landscape, the originality and quality of its work and for
the courage with which he transformed a traditional into a creative agency
converts, the jury puts him to the vote.
Claude CatskyBefore
Claude Catsky (40) entered advertising in 1984, he tried his hand without
Success as a painter and jazz musician. During the study of the
art history, he followed in the footsteps of the LNN as a cartoonist.
of his father Nico. His path from junior lyricist to CD led him through
renowned agencies - Aebi & Partner, GGK, Basel, WHS, Publicis,
Aebi/BBDO and McCann-Erickson. For five years, the
Family father as a "relatively free" CD and concept writer/copywriter for
numerous agencies. Catsky is a member of ADC Switzerland as well as
of several international juries, garnished more than 150 awards - including
a Silver Lion - and has written and co-produced close to 50 spots.
His portfolio ranges from Alcoholics Anonymous and Suva to the
Nico yearbook to the antenna campaign for Radiotele. The jury
nominates him because of his top performance for agencies and clients.
Markus GoodMarkus
Gut (36) got into advertising when he was 20. At that time, the
Phil.I student, who then graduated with a graphic arts diploma from the School of
Gestaltung, Zürich, (SfGZ), at Cash RSCG. Between 1990 and
In 1994, he climbed the steps from junior AD at Wirz Werbeberatung to AD
at GGK, Zurich, and then joined Publicis, where he was appointed
Managing Director Creation ascended. Well, with over 200 national and
international creative awards draped and member of the ADC Board,
is the creator of APG's "Angie Becker", the blue NZZ pencil and
of the UBS Mondrian look Member of the Swiss Graphic Designer and Member
of the examination board at the SfGZ. The lover of everything
Anglo-Saxon and single malt connoisseur was nominated among others,
because he "took over from Jean Etienne Aebi without compromising on quality
has managed".
Dominique von MattWith
Dominique von Matt (43) put the fear of God into many people.
The business administration graduate, who studied at the University of
Zurich with a thesis on brand policy, the agency
Honegger von Matt in 1993. Von Matt previously worked as a
Marketing Assistant at Dalhouse Conference Centre, Halifax (Canada),
Product Manager at Unilever, as Account Executive at DMB&B,
London, and as consulting group leader and GL member at Wirz high.
The "fraternization" with Jung von Matt in Hamburg was the consequent
consequence of the successful agency build-up. The new house includes
In addition to creation, the company now has a PR unit and an Internet unit with
a total of 57 employees. For his proactive spirit and for the
creative output, the jury put him forward as a candidate.
Daniel MatterDaniel
Matter's (47) track record is impressive: He is in the
ADC board member and her jury chairman, creative school board member.
BSW/ADC, has fetched over 100 awards at home and abroad and won the
BBE of his agency increased by over 40 percent within two years.
He started his career as a junior copywriter at Zintzmeyer & Lux,
then joined Gisler & Gisler as a copywriter, worked at Wirz,
became a freelance copywriter and head copywriter and GL member at Wirz. 1990
Matter founded the Frei Matter Galbucci agency, which in 1992 was dedicated to
international Leo Burnett Group. In 1999 he took over the
Majority of the newly named agency Matter & Partner. Its
Consistency in high style and level is credited to him by the jury as well
as the reputation his agency has gained.
Martin SpillmannIn
For the past eight years, Martin Spillmann (47) has been the CD for
Advico Young & Rubicam (AY&R), Zurich, numerous
awards - including the Golden Lion in Cannes in 2001. His
He began his career as a freelance graphic designer. In 1985 he joined the company as art director
at Y&R. There he created award-winning campaigns, such as for
Chromachron watches, Mazda cars and Publicitas. In 1989 he was drawn to
Y&R, New York, where he was appointed Vice President/Creative Director in 1990.
was promoted. Four years later, he returned to AY&R as a CD.
Under his leadership, many internationally award-winning
Campaigns for clients such as Hakle, Citterio, UBS (the Poems campaign),
Swissair and Kuoni. The jury justifies his nomination with his
Consistency and the lead position in the ADC, Effie and
AdvertisingWeek Creative Ranking.
The election is opened Who
created outstanding campaigns in the year that is drawing to a close, and
thus shaped Swiss advertising? Who has made a particularly strong commitment to
the advertising industry and gave it new impetus? Who has
through its bold creations and trend-setting concepts.
stood out? In other words: Who has what it takes to be "Advertiser of the Year
2002"?
To make the agony of choice a little easier for you, suggests
the advertising academy from former advertisers of the year the adjoining
six candidates. However, you can also select a person of your choice
nominate. As before, the subscribers have the final say.
Subscribers to WerbeWoche. The 25th "Advertiser of the Year" election is
thus opened. We will send you the election card these days with
separate mail. Do not forget to send them by
December 31 to be returned (date of postmark). The election ceremony
with the Egon award ceremony will take place on Thursday, January 17, 2002, at the
Palais X-tra in Zurich will take place. You will find the invitation card on page
15. but you can also register online at
www.werberdesjahres.ch
By the way: The invitation advertisement with the
Registration card for the election ceremony designed Markus Ruf, whose year of office
as Advertiser of the Year now expires. Samuel Helbling,
Editor-in-Chief
