The future begins at sunrise
The Boxx advertising agency gives Swissolar a dazzling look.
Today, the commissioning of a solar power plant is still a special occasion. But in ten years' time, solar power plants will be commonplace, said the French-speaking Swiss researcher Bertrand Piccard optimistically this week at the opening of a solar plant at Payerne airfield. "Harnessing the power of the sun is no longer just a matter of alternatives. It is a future-oriented growth market with many outstanding features," says Swissolar, the Swiss Solar Energy Association. The Boxx advertising agency has now been entrusted with a broad communication offensive to make this clear to end customers. "The use of solar energy should not be done out of a guilty conscience, but should be part of a forward-looking lifestyle," is the message conveyed. In the campaign, clean solar energy stands for well-being, health and progress. This can be seen against the background that the sun "supplies" Switzerland with 220 times more energy than is consumed in the same time - and free of charge. As an active contribution to climate protection, solar energy creates independence for homeowners in an environmentally friendly and efficient way and is therefore right on trend. This theme is implemented comprehensively and consistently by the Boxx advertising agency in all its appearances. The way in which the campaign is presented is intended to "appeal to all levels of society", according to CD Christoph Stähli. Like many new products, this campaign was initially controversial. However, the concerns were dispelled after extensive testing by Energie Schweiz: the new Boxx campaign achieved the best results of all current campaigns for renewable energies. "The clear comprehensibility of the complex information and the uniform appearance has quickly established itself with consumers," confirms the Swissolar association.
The Swissolar association pools the power of the solar industry. It is a service provider for information, education, quality assurance and joint advertising. As the association is primarily concerned with the cause, the focus is not on Swissolar, but on the sun as an energy supplier. The white sun in the blue sky represents power and energy and thus evokes positive feelings. The campaign depicts people in everyday situations, showing where we rely on water and electricity every day. The motifs can also be found on trade fair posters and brochures. These also show images of modern solar architecture. Solar panels as a new building element are versatile and an aesthetic eye-catcher.
Andreas Panzeri
The Swissolar association pools the power of the solar industry. It is a service provider for information, education, quality assurance and joint advertising. As the association is primarily concerned with the cause, the focus is not on Swissolar, but on the sun as an energy supplier. The white sun in the blue sky represents power and energy and thus evokes positive feelings. The campaign depicts people in everyday situations, showing where we rely on water and electricity every day. The motifs can also be found on trade fair posters and brochures. These also show images of modern solar architecture. Solar panels as a new building element are versatile and an aesthetic eye-catcher.
Andreas Panzeri
