The ten biggest mistakes in crisis PR
Cutting back on the early warning system, burying one's head in the sand, and failing to address people's fears—these and other mistakes are ones that communications managers must avoid at all costs when their company finds itself in a crisis.
The SDA subsidiary News Aktuell (Switzerland) and Faktenkontor have compiled the ten biggest deadly sins in crisis PR in an infographic.
Companies can do a lot of things wrong when it comes to crisis management. One of the most common mistakes is not practicing crisis prevention. A professional set of tools that recognizes potential trouble spots at an early stage can prevent an escalation. Other mistakes in crisis PR: hiding, lying and ignoring the emotions of those affected. This behavior has exactly the opposite effect: the communication crisis escalates. De-escalation requires prompt, transparent and comprehensive public information that takes people's feelings into account. A new infographic from news aktuell and Faktenkontor shows the biggest pitfalls in crisis PR.
