The advertising week on Star TV: Orange beautifies the media landscape
The idea to illuminate the sky above Zurich with delicate light installations was conceived by the Publicis agency. Orange’s new «We Care» brand campaign was brought to life by British director Simon Cracknell of vonTuna Production.
The brand campaign is intended to convey that Orange customers receive more service and attention than anywhere else. This is one of the reasons why no professional actors were cast for this 24-second commercial, but only Orange employees. In and around Zurich, they present their customers with wonderful light drawings as a symbol of the added value they offer every day.
On Thursday at 7:45 p.m. in "Die Werbewoche" on Star TV: Making Of for the TV spot.
