The advertising firm wins new customers
The Zurich advertising agency Die Werbekanzlei has won the budget for the relaunch of the Zurich Dance and Theater School ZTTS and the Colombo Dance Factory CDF. The new appearance of ZTTS and CDF will be contemporary and international.
For this project, the advertising agency is focusing on uniformity, recognition and appealing layout with high demands on the new imagery. To give the schools the appropriate visual face, one photo and one film shoot each will be produced to reflect the emotions of dancing, the agency said in a statement.
In the future, the web pages will become the main communication platform. A blog-like structure is deliberately chosen to give priority to current events and shows and the latest offers. Aesthetically, the design approaches the world of dancing. The site is intended to be classically beautiful with a playful lightness so that usability is always maintained. Flyers, brochures and timetables will be more compact in the future and are visually strongly based on the schools' digital presence.
The first results will be seen in November.
