The worlds intermingle

Publicis created the campaign for the Tweakfest, which is all about the increasing blending of the real and virtual worlds. The first and only festival that combines media art, research, communication and entertainment will be held in Zurich from May 24 to 26, and the thematic focus of this year's Tweakfest is Metaverse, which refers to virtual parallel worlds such as Second Life or World of Warcraft. The campaign created by Publicis is also entirely in line with this theme. It realized three subjects that will be seen in advertisements and banners as well as on posters and flyers over the next few weeks