The Toblerone turns 100 years old
Toblerone, one of Switzerland's best-known brands, is celebrating its 100th anniversary. To mark this milestone year, the world-famous triangle will be honored with an exhibition, a book, and a commemorative ceremony.
Toblerone, one of the best-known Swiss brands, is celebrating its 100th birthday. The chocolate was first produced in Bern's Länggass district in 1908. Starting on Friday, an exhibition will tell its story in Bern's Kornhaus. It will run until February 23. Afterwards, the exhibits on the history of the world-famous chocolate triangle will go on tour through Switzerland. To complement the exhibition, Kraft Foods, the current manufacturer of Toblerone, is publishing a 200-page anniversary book. One of the authors is Andreas Tobler, grandson of Toblerone inventor Theodor Tobler. A celebration is also planned for the anniversary year.
Advico Young & Rubicam ranked Toblerone among the twenty strongest brands in Switzerland last year. As in the early days, Toblerone is once again produced exclusively in Bern: In a factory on the outskirts of Bern-Bümpliz.
Advico Young & Rubicam ranked Toblerone among the twenty strongest brands in Switzerland last year. As in the early days, Toblerone is once again produced exclusively in Bern: In a factory on the outskirts of Bern-Bümpliz.
