The city of Lucerne now communicates on Facebook and Twitter
Since Monday, the city of Lucerne has been active on Facebook and Twitter. It hopes this will lead to more dialogue and more direct contact with the public. The online publisher Blogwerk supported the city in its foray into social media.
Anyone interested in the city of Lucerne now has new ways to stay up to date: On Facebook and Twitter, the City on the Reuss publishes news, project information, events and tips for the public and visitors. The "fans" on Facebook and the "followers" on Twitter can comment on the activities. In order to gain experience, a pilot test will be carried out with a few departments of the city administration until the end of the year. The pilot test will be evaluated by the city council at the beginning of 2012 and a decision will be made on how to proceed.
Blogwerk has been supporting the city of Lucerne in this pilot project since August 2010. Blogwerk has already encountered many of the challenges it has faced in companies, as the company announced on Monday. "How do you speak in social media, how do you deal with criticism, what is relevant content and how can you package it? " However, many things were new. For example, the internally quite complex structure of a large community should not be noticeable to the fan; a uniform image must be conveyed.
www.facebook.com/stadtluzern
www.twitter.com/stadtluzern
Canton of Zurich on Facebook and Twitter
