The language of the dolphin
Der Beobachter has launched a new website and a new print publication. Contexta is handling the advertising.
Financial crisis or not, the Beobachter has expanded: with a completely new website, a refreshed layout and the Beobachter Natur line extension. The new Beobachter is advertised by Contexta. The contract was awarded as part of an agency evaluation. There are currently four subjects on display, which at first glance have nothing to do with the advice magazine's range. "Three quarters of dolphins are gay", reads one headline, for example. This is followed by the relativization: "You can find out what is really important about nature and the environment in the new Beobachter Natur." With this approach, the agency wanted to "get away from the pointing finger mentality", as CD Moritz Staehelin from Contexta explains. The subject is intended to show how good entertainment can be combined with important information. Just as the new Beobachter does. The subjects are also available online and as rail posters. (pan)
