The Swiss press is also a newspaper cradle
The Swiss Press Association is promoting newspapers and magazines with ten new ad campaigns. Under the slogan «We’re right in the thick of things, so you can be too when you read,» the association aims to help increase readership and encourage people to subscribe.
The Swiss Press Association is promoting newspapers and magazines with ten new advertisements. Under the motto "We are close to the action, so you can read it too", the association wants to help increase readership and motivate people to order subscriptions. The advertisements show various events, such as a rescue helicopter approaching with a small newspaper van attached to it. The car is to be understood as a metaphor for newspapers and magazines and as the means of transportation that brings the event home to readers, as the association explains in a press release.
The advertising campaign designed by Wyler Werbung is linked in terms of content and timing to the press show, in which 82 newspapers and magazines are participating. The advertisements appear as banners and skyscrapers on the internet platforms of the member publications and as spots on publishers' radios. Campaign posters can also be seen on SBB intercity trains and commuter trains. All advertising material refers to the Internet subscription portal Presseabo.ch. The campaign will run from mid-November in German-speaking Switzerland and from mid-December in French-speaking Switzerland until the end of April. It is to be continued from fall 2009.
The advertising campaign designed by Wyler Werbung is linked in terms of content and timing to the press show, in which 82 newspapers and magazines are participating. The advertisements appear as banners and skyscrapers on the internet platforms of the member publications and as spots on publishers' radios. Campaign posters can also be seen on SBB intercity trains and commuter trains. All advertising material refers to the Internet subscription portal Presseabo.ch. The campaign will run from mid-November in German-speaking Switzerland and from mid-December in French-speaking Switzerland until the end of April. It is to be continued from fall 2009.
