The Swiss farmers won

Award For the first time, the Swiss Press Association presented the Q Award, a prize that recognizes "outstanding" trade and specialist publications. all 96 magazines previously recognized by the association as Q titles were eligible to take part. The magazine Schweizer Bauer received the top award because, according to the jury, it is an "impressive example of consistent reader and advertising marketing". Despite the shrinking number of farmers, it has been able to significantly increase its circulation. In the quality category, the title La Forêt - Wald und Holz won because it skillfully appealed to a heterogeneous target group. In terms of market presence, Immobilien-Business magazine came out on top, while HK Gebäudetechnik magazine came out on top in the innovation category. Finally, Werbewoche received the Q-Award for design for its "modern and reader-friendly layout" by Kircher Burkhardt, Berlin.
(mk)