The most beautiful sides of Migros
Magazine: Aside from cigarettes and alcohol, there’s probably nothing you can’t find at Migros. With 200,000 food and non-food items, the retail giant offers an unimaginable variety of products.
Magazine Apart from cigarettes and alcohol, there is probably nothing that Migros does not sell. With 200,000 food and non-food items, the retail giant offers an unimaginable variety of products. How can this breadth of the Migros range be brought to life? Weber Harbeke had the solution three years ago: the agency designed a magalog, a mixture of magazine and catalog. And since Migros offers more in every respect - more choice, more service and more for your money - the name of this publication was soon found: "più", the Italian word for "more", sounds elegant, has style and, last but not least, is easy to pronounce in all three national languages into which the magazine is translated. Since the first issue in February 2005, 25 issues have been published at irregular intervals. The publication is therefore celebrating a small anniversary.
