The Snow Queen of Cameroon
For Schorsch Kamerun’s stage production of Andersen’s fairy tale «The Snow Queen,» Publicis amps up the suspense with a poster design that looks like it came straight out of the freezer.
Theater For Schorsch Kamerun's production of the Andersen fairy tale "The Snow Queen", Publicis heats up the excitement with a poster motif as if from the freezer. directed by the Hamburg musician and "cultural eccentric" Kamerun, the play for children aged 6 and over and adults was given the working title "The Visit of the Cold Lady". Markus Gut from Publicis wanted to focus on the "kissing tool" of the Snow Queen and use the visual bite to "lure the kids away from Playstation and MTV into the Schiffbauhalle in Zurich".
