The renaissance of illustration in advertising
The 4th International Illustrative Art Forum will showcase more than 400 works at the Zurich Exhibition Halls from October 18 to 26.
Illustrations are once again in vogue in print media and advertising. In the creative industry, there is even talk of illustrations posing significant competition to advertising photography. Thanks in no small part to advertising campaigns by Apple, Coca-Cola, Nivea, Häagen-Dazs, and Ferrero, illustrations convey a kind of authentic zest for life. Far removed from the often monotonous mainstream of retouched and overly stylized photographic imagery, illustrations convey a sense of uniqueness and vitality that can influence purchasing decisions and set trends in today’s increasingly complex brand landscape. In Switzerland, notable examples include the campaigns for ÖKK, Michel fruit juices, and VPI Bank.
Aside from specialized agencies that have been founded in response to growing demand, Artforum Illustrative has established itself as an international gathering that showcases the artistic work of illustrators and graphic designers in one place. Following events in Berlin and Paris, the fourth edition of Illustrative in Zurich—taking place from October 18 to 26—will feature more than 400 trend-setting works by international illustrators in the fields of Graphic Fashion, Digital Illustrative Visuals, and Illustrative Objects. For example, the exhibition will feature independent works by Lorenzo Petrantoni—who, as an art director, is otherwise responsible for Nike’s print campaigns—as well as pieces by Artstübli from Switzerland. (pan)
Aside from specialized agencies that have been founded in response to growing demand, Artforum Illustrative has established itself as an international gathering that showcases the artistic work of illustrators and graphic designers in one place. Following events in Berlin and Paris, the fourth edition of Illustrative in Zurich—taking place from October 18 to 26—will feature more than 400 trend-setting works by international illustrators in the fields of Graphic Fashion, Digital Illustrative Visuals, and Illustrative Objects. For example, the exhibition will feature independent works by Lorenzo Petrantoni—who, as an art director, is otherwise responsible for Nike’s print campaigns—as well as pieces by Artstübli from Switzerland. (pan)
