The squaring of football
Newspapers: The fact that the FC Lucerne soccer players are only good enough for the second-highest league in Swiss soccer this season does have its bright side.
Newspapers Inspired by Lucerne's unsuccessful football team, the Publicis team led by CD Uwe Schlupp, Johannes Jost (text) and Sven Christinger (AD), converted a round ball into a square one for their client Neue Luzerner Zeitung and teasingly asked on one of the five advertisements: "When will FCL be back on track? The Lucerne footballers must not be particularly pleased with this advertisement. After all, it is enough for them to regularly feel as if they have to kick a square football on the pitch.
