The pizza is checkmate
Wirz knows and shows it in a funny campaign: Switzerland is now cooking at home. Thanks to the new Uncle Ben's Express rice.
At Wirz Werbung, working for its major client Mars Switzerland has long since ceased to mean just adapting. Especially since the success of the Mars bar, which was briefly christened Hopp during the Euro football tournament, this client is increasingly asking for its own creations. "Switzerland is now cooking at home" is the latest recipe from the team of Client Service Director Petra Dreyfus and CD Thomas Kurzmeyer.
The cross-media campaign, which Wirz developed in collaboration with Assai Dialog + Digital for Uncle Ben's Express from Mars Switzerland, aims to show how this new rice makes cooking much easier for everyone. This is dramatized in a humorous and surprising way. Many fast food outlets will soon be waiting in vain for their customers - because they now prefer to enjoy their meals at home. This is a trend that can actually be observed at the moment, although the idea for the campaign was conceived before the current economic crisis had an impact.
A variety of advertising materials were created around the creative core idea. Two TV commercials dramatize the new plight of fast food outlets. A pizza baker tries to keep his customers with completely new baked goods. An innovative Asian fast food restaurant switches to acupuncture without further ado. Both films were realized by Markenfilm Schweiz. The game is slightly modified in the print subjects. The Pizzaiolos play chess on the empty tables - the Asians play Mikado. The specially launched platform www.zuhause-kochen.ch plays an important role in the cross-media case. Anyone who clicks on one of the imaginative advertisements in various online media is also linked to it. There are also measures at the POS.
pan
The cross-media campaign, which Wirz developed in collaboration with Assai Dialog + Digital for Uncle Ben's Express from Mars Switzerland, aims to show how this new rice makes cooking much easier for everyone. This is dramatized in a humorous and surprising way. Many fast food outlets will soon be waiting in vain for their customers - because they now prefer to enjoy their meals at home. This is a trend that can actually be observed at the moment, although the idea for the campaign was conceived before the current economic crisis had an impact.
A variety of advertising materials were created around the creative core idea. Two TV commercials dramatize the new plight of fast food outlets. A pizza baker tries to keep his customers with completely new baked goods. An innovative Asian fast food restaurant switches to acupuncture without further ado. Both films were realized by Markenfilm Schweiz. The game is slightly modified in the print subjects. The Pizzaiolos play chess on the empty tables - the Asians play Mikado. The specially launched platform www.zuhause-kochen.ch plays an important role in the cross-media case. Anyone who clicks on one of the imaginative advertisements in various online media is also linked to it. There are also measures at the POS.
pan
