Migros is committed to young creatives
This is the second time the ADC has served as a judge for the Young Creatives competition. Migros served as a sponsor.
Migros is committed to a healthy Switzerland." This was the briefing for the Young Creatives' work. After Amnesty International in the first year, Migros was won as the main sponsor and client this year. However, the ADC was not only delighted to have a top-class partner, but above all to have once again received an impressive 86 entries on the theme.
According to the unanimous opinion of the jury, their standard was consistently high. Migros' public voting was a novelty. As soon as the jury had determined the shortlist on Thursday afternoon, the works were presented to a wide audience for voting on the Migros website. Within a few hours, around 8,000 people had taken part in the creative "casting show". The two winners of the voting received the Migros Audience Award.
The majority of entries were once again in the Print & Outdoor category, closely followed by Alternative Media. There was little quality in Film, while just a handful of entries in the Cyber category showed once again this year that the youngest medium is still unable to compete with the classic disciplines, even among the young. The jury, consisting of Stefan Ehrler (Hasenfeld), Petra Bottignole (Freelance), Pius Walker (Walker), Dominik Oberwiler (Y&R Group), Patrick Suter (SFLB), Michael Kathe (Sulzer Sutter), Florian Birkner (Draftfcb/Lowe), Florian Beck (Publicis), Philipp Petersson (Condor), Thomas Schöb (Ruf Lanz) and Thomas Kurzmeyer (Wirz), first determined eleven finalists in Cannes mode under the direction of Urs Schrep¬fer (TBWA). The three winning teams emerged, who will represent Switzerland at the international young talent contest in Cannes in 2009. In addition, one U-23 talent was selected for the Hatchuel Academy, who will attend the development workshop there.
Nora Vögeli and Conny Jäger won the Print & Outdoor category with their organic machine. An amazingly placed poster idea that draws everyone's attention to the healthier alternative at the very moment of consumption. The second winner also comes from the Print & Outdoor category. Laura Grümann and Laura Gomez impressed with an unspectacular but cleverly conceived idea: they actually got Migros directly involved and proposed a new sales strategy: Migros makes unhealthy products more expensive and offers healthy products at a lower price.
After last year's cyber category failed to produce a winner, Patrick Bucher and Ruben Feurer saved the honor of new media this time with a literally powerful idea: they turned scroll bars into fitness equipment.
The U-23 talent Signe Fleischmann finally developed a film idea under the catchy motto "If they're doing well, we're doing better". The jury considered the concept to be interesting at first, but it still needed to be developed further. The apprentice from the Walker agency can learn more about this at the Hatchuel Academy.
The Migros Audience Award went to the film "Snail" by Andrei Vid and Patricia Hazenmoser with its short story about great willpower. After the jury prize, the audience prize was once again awarded to Nora Vögeli and Conny Jäger's Biomachine. With these scores, we can conclude that the ADC and the public often agree on what constitutes outstanding advertising. (pan)
According to the unanimous opinion of the jury, their standard was consistently high. Migros' public voting was a novelty. As soon as the jury had determined the shortlist on Thursday afternoon, the works were presented to a wide audience for voting on the Migros website. Within a few hours, around 8,000 people had taken part in the creative "casting show". The two winners of the voting received the Migros Audience Award.
The majority of entries were once again in the Print & Outdoor category, closely followed by Alternative Media. There was little quality in Film, while just a handful of entries in the Cyber category showed once again this year that the youngest medium is still unable to compete with the classic disciplines, even among the young. The jury, consisting of Stefan Ehrler (Hasenfeld), Petra Bottignole (Freelance), Pius Walker (Walker), Dominik Oberwiler (Y&R Group), Patrick Suter (SFLB), Michael Kathe (Sulzer Sutter), Florian Birkner (Draftfcb/Lowe), Florian Beck (Publicis), Philipp Petersson (Condor), Thomas Schöb (Ruf Lanz) and Thomas Kurzmeyer (Wirz), first determined eleven finalists in Cannes mode under the direction of Urs Schrep¬fer (TBWA). The three winning teams emerged, who will represent Switzerland at the international young talent contest in Cannes in 2009. In addition, one U-23 talent was selected for the Hatchuel Academy, who will attend the development workshop there.
Nora Vögeli and Conny Jäger won the Print & Outdoor category with their organic machine. An amazingly placed poster idea that draws everyone's attention to the healthier alternative at the very moment of consumption. The second winner also comes from the Print & Outdoor category. Laura Grümann and Laura Gomez impressed with an unspectacular but cleverly conceived idea: they actually got Migros directly involved and proposed a new sales strategy: Migros makes unhealthy products more expensive and offers healthy products at a lower price.
After last year's cyber category failed to produce a winner, Patrick Bucher and Ruben Feurer saved the honor of new media this time with a literally powerful idea: they turned scroll bars into fitness equipment.
The U-23 talent Signe Fleischmann finally developed a film idea under the catchy motto "If they're doing well, we're doing better". The jury considered the concept to be interesting at first, but it still needed to be developed further. The apprentice from the Walker agency can learn more about this at the Hatchuel Academy.
The Migros Audience Award went to the film "Snail" by Andrei Vid and Patricia Hazenmoser with its short story about great willpower. After the jury prize, the audience prize was once again awarded to Nora Vögeli and Conny Jäger's Biomachine. With these scores, we can conclude that the ADC and the public often agree on what constitutes outstanding advertising. (pan)
Organic machine by Nora Vögeli and Conny Jäger.
Laura Grünmann and Laura Gomez want to make unhealthy products more expensive.
Image idea for the film by Signe Fleischmann.
