Marketing trends for the summer

The online print shop shows how marketers can make the most of the summer Cewe Print.1. follow the target group outdoorsSummer is the time of year when people spend a lot of time outdoors. If the target group is outside, marketing managers should also be there with their campaigns. The classic way to do this is to hang posters and flyers in prominent places. But it can also be more unusual: e.g. with a guerrilla campaign with summer stickers. These immediately catch the eye and stick in the memory. Or with special promotions such as a lunch in the countryside with a special summer menu with light dishes and refreshing drinks. The subsequent business meeting will get off to a much livelier start. Small summer concerts for partners and customers also go down well. If branded "Gossip boards", not only does the atmosphere increase, but also the marketing efficiency. This is because the clapping cards are often taken home and thus achieve their advertising effect. To attract even more potential customers outdoors, it is worth announcing the campaigns in social networks and newsletters. It is important that these are also optimized for mobile devices. Because especially in summer, many emails are read on smartphones, tablets and the like.2. use summer trendsBeach bars and paved beaches attract many visitors in the sunshine and warm temperatures. The marketing department can take advantage of this and create a branded summer advertising stand. The following are suitable for this Beach flags with the logo or motto of a company that lead the way to a deckchair meadow. The deckchairs can also be branded with the company's logo or motto. Trendy brands such as Fritz Cola are leading the way. The advantage: they offer a relaxed atmosphere and are not intrusive, so that the advertising effect is conveyed subtly. If you don't want to organize an entire marketing beach, you can also get your message across with the help of refreshments. Branded sundaes, for example, are ideal for this. The environment doesn't have to suffer either, as there are also biodegradable paper cups.3. incorporate the vacation season into the marketing conceptPersonalized promotional gifts are not only well received by business contacts during the summer. But it is precisely now that companies can set themselves apart from competitors who do not take any advertising measures at this time. For example, with personalized notebooks that can be quickly converted into travel diaries. Or with a Postcard with a small voucher for customers and partners who are not going on vacation. These marketing measures are remembered by existing and potential customers for a long time and present the company in a positive light. Marketing managers should keep the topic of vacations in mind: At the end of the summer vacation period, for example, it is worth sending out a newsletter with the most important news from the last few weeks to quickly bring customers and partners back up to date after their summer vacation. When planning social media activities in the summer, marketing managers should also think about the weather and the vacation period: posts that are posted in the evening or morning have a greater reach than those that go online at midday.