The Liechtenstein brand is being expanded
The image of Liechtenstein is to be maintained in Germany, Austria, Switzerland, and the United States as it has been to date. France has now been added to the list.
The image of the country of Liechtenstein
Germany, Austria, Switzerland and the USA as before
be added. France has now been added to the list. According to a
press release, the Image Liechtenstein Foundation decided to
headed by Prime Minister Otmar Hasler. Following the implementation of the
The first communication concept developed in 2002, the new
concept forms the basis for a further five years of communication work.
In this way, the image changes achieved since then are to be consistently
be secured and promoted. The Liechtenstein brand is to be
abroad and part of everyday life at home
become. The country's new self-confidence is to be expressed diplomatically,
cultural and economic level.
Germany, Austria, Switzerland and the USA as before
be added. France has now been added to the list. According to a
press release, the Image Liechtenstein Foundation decided to
headed by Prime Minister Otmar Hasler. Following the implementation of the
The first communication concept developed in 2002, the new
concept forms the basis for a further five years of communication work.
In this way, the image changes achieved since then are to be consistently
be secured and promoted. The Liechtenstein brand is to be
abroad and part of everyday life at home
become. The country's new self-confidence is to be expressed diplomatically,
cultural and economic level.
