The contact lens for the ear

With "Lyric", Phonak is launching another completely new product on the European market. While other hearing aids are placed behind the ear or in the pinna, "Lyric" sits directly in front of the eardrum and is therefore invisible. Metzgerlehner Worldwide Partners won the "Lyric" budget in a pitch. In order to communicate the USP of the device in a sustainable way, the agency developed "the analogy of a contact lens for the ear", as CD Felix Dammann explains. This hearing aid, which is in fact barely larger than a contact lens, became the key visual for the campaign - shown on the right in the illustrations in typical use on a fingertip. The idea was implemented in print, POS and digital media. A brochure also plays an important role in the sophisticated communication of information. pan