The flap: 3 bronze awards for Switzerland
In tough competition with 320 films submitted, Zurich-based Pumpkin Film and Publicis won two bronze flaps for their films on UBS pension plans. Pius Walker's agency was also awarded bronze for Fisherman's Friend and Fly Board Fishing.
The jury of the most important German-language competition for commercial films from D, A, CH, chaired by Preethi Mariappan, Razorfish and Christian Rätsch, Saatchi & Saatchi, determined a total of 64 awards for 2016. In the main competition of Die Klappe for advertising formats on all channels, the 27-member expert jury voted a total of 36 films onto the shortlist, out of more than 320 submitted works from Germany, Austria and Switzerland. The award show with around 200 invited guests took place on Thursday, April 14, at the Kehrwieder Theater in Hamburg and was moderated by jury chairman Christian Rätsch, Saatchi & Saatchi.
The Klappe Awards Show was hosted by Christian Rätsch, Saatchi & Saatchi, who chaired the jury this year.
The winner of the year was once again Hornbach-Baumarkt, managed by the Heimat agency. The most honored was their film "Du lebst. Erinnerst du dich?", with gold in the cinema and TV categories and also a gold flap for best camera. The spot was produced by Partizan. Gold was also awarded to 1TP4Homecoming for Edeka by Jung von Matt, production Tempomedia.
https://www.youtube.com/watch?v=WRSvNjDQSaM
From the Swiss UBS spots by Publicis and Pumpkin, "Scroll" and "Car" were awarded bronze. "Club" from the same series made it onto the shortlist. (pan)
| Category | Title | Customer | Agency | Production | Ausz. |
| TV formats - Food & Beverage | FlyBoard Fishing |
Fisherman's Friend |
Walker | Cobblestone Hamburg | Bronze |
| TV formats - service / service-performance | Scroll | UBS | Publicis | Pumpkin Film | Bronze |
| Car | UBS | Publicis | Pumpkin Film | Bronze | |
| Club | UBS | Publicis | Pumpkin Film | Shortlist |
https://www.youtube.com/watch?v=35TNWLkbt_Y
