The campaign for Honda by Trio goes full throttle
Since September, Trio has shifted Honda’s national communications into fifth gear. To launch the brand’s three new models, the agency has created a multifaceted campaign in three languages. Numerous advertising channels are being used.
Tag On for TV commercials, advertisements, banners, Radio spotdirect marketing. All with the support of Timea Bacsinszky, Honda's new brand ambassador.
https://www.youtube.com/watch?v=hW6Vq-7G_fU
https://www.youtube.com/watch?v=LqF6yCBME4w
The convergence point ? The Honda Dream Days, the famous open days, attracted many visitors with a competition for test drives. Roll-ups, stickers, totems, window decorations and 1:1 scale stills of Timea, the decoration concept of 45 Points of Sales was specially designed for the occasion. Three specific brochures for the new models, the "Honda Collection" product catalogs and the latest print and digital edition of Challenge, the official customer magazine produced by Trio from A to Z, supported the campaign.
Responsible at Honda Motor Ltd: Vincent Roch (Advertising Manager, Honda Switzerland).
Responsible at Agence Trio: Sonia Duperret, Florence Genoud (consulting), Fabian Monod, Renaud Cusenier (art directors), Christophe Muller (web design), Pascal Bigler (desktop), Chloé Petit, Guillaume Roud (text).
