The largest classified ad in Switzerland
School marketing The MAZ media training center promotes itself - in other words, journalism.
School marketing The MAZ media training center promotes itself - in other words, journalism.
A small child is nourished by its mother with milk and speech. If it lacked either of these, it would die. This is how Peter von Matt introduced his speech at the 20th anniversary celebrations of the MAZ in Lucerne a week ago, and it is a similar story with the media, which would inevitably die without content and quality. The Jung von Matt/Limmat agency proved this with the MAZ image campaign. Under the patronage of the Swiss Press Association and in collaboration with several daily and weekly newspapers and magazines, it aims to illustrate the contribution of journalism to everyday life in Switzerland with a unique advertisement: instead of editorial content, a blank page appears as a maquette with a small ad to solve the riddle: "Fortunately, we train journalists - MAZ".
In the Swiss media landscape and use - worldwide
one of the most diverse and strongest - the advertising concept
threatening and impressive at the same time. After all, it demonstrates
The success of Switzerland's most renowned school of journalism in a simple way.
As striking as the advertisements are, the appearance of the
Media Training Center, as Director Sylvia Egli von Matt explains: "The advertisements are a goodwill campaign, a gift from the association and partial sponsorship from the agency." In addition to the website, sporadic filler advertisements and course brochures, the tight communication budget will "only" allow the most effective of all advertising measures in the future: Word of mouth. A look at the list of guests at the anniversary celebration showed just how well this is helping the institute: everyone who is anyone in the Swiss-German media industry was in Lucerne.
Yawning emptiness: What would the media be without MAZ?
A small child is nourished by its mother with milk and speech. If it lacked either of these, it would die. This is how Peter von Matt introduced his speech at the 20th anniversary celebrations of the MAZ in Lucerne a week ago, and it is a similar story with the media, which would inevitably die without content and quality. The Jung von Matt/Limmat agency proved this with the MAZ image campaign. Under the patronage of the Swiss Press Association and in collaboration with several daily and weekly newspapers and magazines, it aims to illustrate the contribution of journalism to everyday life in Switzerland with a unique advertisement: instead of editorial content, a blank page appears as a maquette with a small ad to solve the riddle: "Fortunately, we train journalists - MAZ".
In the Swiss media landscape and use - worldwide
one of the most diverse and strongest - the advertising concept
threatening and impressive at the same time. After all, it demonstrates
The success of Switzerland's most renowned school of journalism in a simple way.
As striking as the advertisements are, the appearance of the
Media Training Center, as Director Sylvia Egli von Matt explains: "The advertisements are a goodwill campaign, a gift from the association and partial sponsorship from the agency." In addition to the website, sporadic filler advertisements and course brochures, the tight communication budget will "only" allow the most effective of all advertising measures in the future: Word of mouth. A look at the list of guests at the anniversary celebration showed just how well this is helping the institute: everyone who is anyone in the Swiss-German media industry was in Lucerne.
Yawning emptiness: What would the media be without MAZ?
Luca Aloisi
