The gray mouse has moulted
TBWA\ has expanded its management team and works from Zurich on prestigious international prestigious contracts from Zurich.
The TBWA\ network is an international creative leader. In Switzerland, the Zurich branch used to be perceived as "a gray mouse". In the meantime, the agency with over 50 employees in Zurich's Seefeld district has "been able to catch up on various levels", as Andy Hostettler proudly explains. "We have won 10 out of 14 pitches in 1½ years and are now an absolutely serious partner for our colleagues in the network," says the CEO. He can back this up with various successes. In recent weeks, for example, two creatives, a consultant and a strategist from Zurich have been "hired" by the network's local branches for a new Apple campaign, first in London and then in Los Angeles. "This is of course very motivating for this young and hot team." Conversely, seven teams from all over the world will be coming to Zurich for a week in July. They will be helping to launch a joint project for the international market from Switzerland. Thanks to its strategic clout, TBWA\ won a new major client in Infiniti last November in a Europe-wide pitch. Here too, the agency is launching a campaign across the entire continent from Zurich. Quite prestigiously, it is about the market entry of this Japanese car brand in Europe. "That was a key factor in us now being recognized in this league," says Matthias Kiess, Managing Director at TBWA\ Zurich. "Normally, Swiss branches of international networks can only adapt. We are running a campaign for the whole of Europe from Zurich," says Executive CD Urs Schrepfer. TBWA\ is also working on international projects in the health sector, for example for a smaller Swiss company that is active in 40 countries worldwide. Another job at corporate level is for an orthopaedics company in the south of France that is marketing a "globally exciting patent". "The longer, the more our portfolio is determined by such stories that go beyond national borders," summarizes Ingrid Notter, Unit Director PR.
TBWA\ Zurich has therefore added two new specialists to its management team in recent weeks. In May 2009, Sven Oeschger joined as Client Unit Director. A qualified lawyer, he was the first European to train as a strategic planner at the renowned Miami Ad School in 2000. In 2005, he founded Planningshop, the first Swiss agency for strategic planning. In April of this year, Manuela Zwald also joined the agency as Client Unit Director. The federally certified Head of Marketing Communications has over 16 years of communications experience on both the client and agency side. Before joining TBWA\, she worked for five years at UBS Investment Bank as Head Product Promotion and played a key role in setting up the product advertising department as a member of the management team.
"The new management is a sign that we have invested," Andy Hostettler wants to emphasize. So the only question that remains is the relationship with BSW? "We have been asked by President Frank Bodin whether we would like to get involved again. We can imagine it. But only if they can find a meaningful task for one of our representatives. Because we only get involved in organizations if we can make a difference ourselves," says the CEO.
Andreas Panzeri
TBWA\ Zurich has therefore added two new specialists to its management team in recent weeks. In May 2009, Sven Oeschger joined as Client Unit Director. A qualified lawyer, he was the first European to train as a strategic planner at the renowned Miami Ad School in 2000. In 2005, he founded Planningshop, the first Swiss agency for strategic planning. In April of this year, Manuela Zwald also joined the agency as Client Unit Director. The federally certified Head of Marketing Communications has over 16 years of communications experience on both the client and agency side. Before joining TBWA\, she worked for five years at UBS Investment Bank as Head Product Promotion and played a key role in setting up the product advertising department as a member of the management team.
"The new management is a sign that we have invested," Andy Hostettler wants to emphasize. So the only question that remains is the relationship with BSW? "We have been asked by President Frank Bodin whether we would like to get involved again. We can imagine it. But only if they can find a meaningful task for one of our representatives. Because we only get involved in organizations if we can make a difference ourselves," says the CEO.
Andreas Panzeri
The new Executive Board with Ingrid Notter, Sven Oeschger, Andy Hostettler, Urs Schrepfer, Manuela Zwald, Matthias Kiess.
