The winners of the Marketing Trophy 2013
Twelve projects competed for the Marketing Trophy 2013. The interdisciplinary jury of experts, headed by Marco Bernasconi, awarded prizes to projects in four categories. An audience award was also presented.
Category SME
Stanserhorn Railway: A convertible of the skies
A surprising world first in Central Switzerland: the convertible aerial cableway on the Stanserhorn with an open upper deck.
Initiator: Stanserhorn Railway
Agency involved: Mettler Communications
Category Large Entrepreneur
BLS: Lötschberg success story
A new dimension in the excursion market: a cross-destination excursion brand for day trips has been developed under the "Lötschberger" brand. Lötschberger" covers the entire service chain from information at home to aftercare.
Initiator: BLS, railroad company
Agency involved: Erdmannpeisker
NPO category, 2 winners:
One Young World: Taking matters into your own hands
When political and economic leaders fail, young people take matters into their own hands. This is the message of OYW, One Young World, an annual congress for intercultural dialog and global leadership.
Initiator: One Young World
Agency involved: Havas Worldwide Zurich
My Happy End: Remain in best memory
In Switzerland, around 30 billion Swiss francs are bequeathed every year. Only around 1.5 percent of this goes to charitable organizations. With the aim of increasing this inheritance share, 18 well-known NPOs have joined forces to form the "MyHappyEnd" association.
Initiator: My Happy End Association
Agency involved: Contexta, Bern
Special price:
Maurice Lacroix: A watch on a world tour
With the Pontos S ultra sportive campaign, Maurice Lacroix wants to convince the world that it has created one of the best luxury watches in the sports sector - with a surprising social media campaign. This is based on the insight that today, even customers in the luxury sector can only really be convinced through this channel.
Initiator: Maurice Lacroix
Agency involved: JWT/Fabrikant
Audience Award:
Stanserhorn Railway: A convertible of the skies
A surprising world first in Central Switzerland: the convertible aerial cableway on the Stanserhorn with an open upper deck.
Initiator: Stanserhorn Railway
Agency involved: Mettler Communications
