The stories from Lake Sempach
The agency at the airport has created a comprehensive branding and communications concept for the Sempachersee Seminar Hotel.
The Seminarhotel Sempachersee in Nottwil is one of the most popular and best-used Swiss conference venues. Until now, however, the house, which is located in Nottwil and directly on the 12'000-year-old Sempachersee, was without a clear profile. This was to change in the future and so the agency at the airport was commissioned with the development of a consistent brand and communication concept.
The seminar hotel - once built as a training center for the Swiss Red Cross, then the staff commanders' school of the Swiss Army - has seen and experienced a lot in all the years of its existence. Numerous stories have taken place in and around the hotel: funny, bizarre, tragic, heartwarming. Exactly these stories were collected, written down and illustrated. The result is "the stories of Lake Sempach", which characterize the new corporate image of the hotel. The stories are told on all advertising material.
Responsible at Seminarhotel Sempachersee, Nottwil: Remo Fehlmann (Director), Flurina Schenker (Head of Marketing and Sales). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Sereina Giger (Illustrations), Miriam Egli (Account Direction), Sämi Weber, Bauchtreffer.ch (Text/Storytelling).
