The expedition for Brack.ch continues

At the beginning of the year, the online retailer launched a broad-based and extremely successful cross-media campaign (Advertising week reported). Expedition Brack" is now entering its second phase with a new TV spot and an online product search. In the second TV spot of the film trilogy, the explorer couple stops off on a frozen lake to warm up by the fire. Due to a lack of wood, the two even burn their jackets and pants until a cranky hermit suddenly appears out of nowhere to help them out. But the supposed solution soon turns out to be a problem.

In addition to the TV spot, the expedition continues with an online campaign: on banners, newsletters and social media posts, people are invited to search for products on Brack.ch called. For four weeks, one of over 100,000 products must be found in the store each week. The only clues are the product image and individual references on social media. Over 2,000 people have already taken part in the first two weeks.

The campaign launched in February was extremely successful, with over 27,000 contest participants and over 53,000 unique users on the microsite. Expedition Brack" will conclude at the end of the year with another TV commercial and an outdoor campaign.

Responsible at Brack.ch: Markus Mahler (CEO), Chris Gärtner (Campaign Coordination), Sandrine Knechtli (Team Leader Marketing Planning), Patrick Hoerdt (Team Leader MarCom), Marc Isler (Head of Marketing), Dominik Hackenbruch (Head of E-Commerce). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Res Matthys, Nadine Mojado, David Elmiger, Max Benrath (Creation), Christian Haueter (Consulting), Erwan Eydt (Programming), Niels Vije (Agency Producer), Hobbyfilm (Film Production), Patrik Eklund (Director), Gustav Danielson (DOP), Ola Rutz (Producer).