The Energy Group closes two radio stations

As part of a strategic realignment, broadcasting operations for the two stations, Energy St. Gallen and Energy Lucerne, will be discontinued at the end of 2025.

With Energy Zurich and Energy Bern, the Energy Group already reaches a large and growing audience in the Lucerne and St. Gallen regions - their reach is significantly greater than that of the local Energy stations. Concentrating on the Group's strongest brands is therefore a logical and consistent decision to further expand its leading market position.

"The decision was not an easy one for us," says Kevin Gander, CEO of Energy Group Switzerland. "We have launched two ambitious projects with Energy Lucerne (since 2021) and Energy St. Gallen (since 2022). We realized that we already have a strong presence in both regions with our established stations Energy Zurich and Energy Bern."

The closure of the two stations also has personnel consequences: There are currently a total of ten employees with current contracts at the two locations. Five of them will be given the opportunity to continue working within the Energy Group in order to strengthen the existing programs in a targeted manner. For five people, the reorganization unfortunately means the termination of their employment contracts. Energy is in contact with the affected employees and is seeking individual, socially acceptable solutions with regard to their departure.

With a clear focus on the three main stations, Energy is pursuing the goal of moving into the top 10 of Swiss private radio stations with all Energy stations - a position that Energy Zurich and Energy Bern already occupy today.

The Energy Group already reaches the most listeners of all Swiss radio stations via the Internet. This digital leadership role is to be further expanded. For advertising customers in Lucerne and St. Gallen, this means that effective advertising solutions will remain in place: Effective advertising solutions remain available even without a local DAB+ stationn - both via Energy Zurich and Energy Bern and via online radio, where campaigns continue to be targeted, measurable and effective in the Lucerne and St. Gallen regions.

More articles on the topic