The Grisons dance on different platforms
The Orangina Schweppes International campaign, which was launched in 2009, is called «Shake that Orangina – Wake the fruit inside!» In collaboration with the Zurich-based promotional agency Subiaco People & Promotion, Die Bündner will be developing a new social media marketing strategy for the campaign starting in April 2010.
For the mandate from Orangina Schweppes International Company, the agency had to prove itself in an extensive
presentation against three competitors. Communication and realization of the
international "Shake that Orangina" campaign in Switzerland, with the focus this year on social media.
media and online platforms.
Facebook will play a key role in the campaign. There, an ambitious competition between the Swiss Shake Stars can be followed at close quarters and multiplied by a fan community. The Subiaco People & Promotion agency will plan and implement the sampling campaigns in the summer. For content management on the various online platforms, the agency is once again relying on the "Snapr Content Distribution Tool" from Zurich agency Racerfish. The photo shoot for the current subjects is currently underway in New York with Lois Greenfield Photography. It should be rocking and shaking on the online social platforms from mid-April 2010.
The agency is also pleased to have won another mandate. As part of a communication campaign, the agency will be demonstrating the powerful effect of the liniment Perskindol from the end of March 2010. The agency already supported Vifor Pharma with the market launch of the dietary supplement EQUAZEN IQ in 2008. A classic advertising campaign for Perskindol will now publicize the 24-hour effect of the new Active Patch. Initial implementation is planned for the end of March 2010.
presentation against three competitors. Communication and realization of the
international "Shake that Orangina" campaign in Switzerland, with the focus this year on social media.
media and online platforms.
Facebook will play a key role in the campaign. There, an ambitious competition between the Swiss Shake Stars can be followed at close quarters and multiplied by a fan community. The Subiaco People & Promotion agency will plan and implement the sampling campaigns in the summer. For content management on the various online platforms, the agency is once again relying on the "Snapr Content Distribution Tool" from Zurich agency Racerfish. The photo shoot for the current subjects is currently underway in New York with Lois Greenfield Photography. It should be rocking and shaking on the online social platforms from mid-April 2010.
The agency is also pleased to have won another mandate. As part of a communication campaign, the agency will be demonstrating the powerful effect of the liniment Perskindol from the end of March 2010. The agency already supported Vifor Pharma with the market launch of the dietary supplement EQUAZEN IQ in 2008. A classic advertising campaign for Perskindol will now publicize the 24-hour effect of the new Active Patch. Initial implementation is planned for the end of March 2010.
